As Sr. Product Designer, I concepted and designed multiple flagship projects including Aura Family, a unique twist on Parental Controls, that helps families build trust, not erode it, as we teach new generations how to use tech safely.
ROLE: Sr Product Designer, Mobile App UX, Strategy, Direction
PROJECTS: Aura, AuraFamily, Thrive V2
For 5 years, my team directed, concepted, designed and developed FoxRacing’s Digital Marketing efforts, during which time we more than quadrupled monthly traffic, increased Ecommerce revenue over 900%, won multiple industry awards for content as well as design, and firmly established Fox within the entire Action Sports/Youth Lifestyle community.
ROLE: Led the Digital Marketing Team, Digital Art Director
PROJECTS: E-Commerce, CRO, FoxRacing.com, FoxRidersCo.com, FoxMXTech.com, FoxGirls.com, FoxFootwear.com, FoxEyewear.com
role: mobile app design, strategy, direction, copy
aura family
As Sr. Product Designer, I led design and direction on core experiences and flagship projects including Aura Family, a unique twist on Parental Controls, that helps families build trust, not erode it.
ROLE: Sr Product Designer, Mobile App UX, Strategy, Direction
PROJECTS: Aura, AuraFamily, Thrive V2
Overview
Modern family life is scattered across surfaces that weren't built for it.
Parents track their kids' location in one app, screen time in another, schedules in a third, and group chats in a fourth, while the meaningful updates about the people they love most go unseen or buried in various social feeds.
your family activity feed.
from your kids’ social posts, to their locations, to insights that only Aura can provide.
the
family feed
from your kids’ social posts, to their locations, to insights that only Aura can provide.
Locations
Parental Controls
Insights
Social Media
User experience
Enable discussions, gain understanding
One of the most popular requests from our in-person panels were for simple tools for parents and their kids to be better able to discuss usage and behavior.
From a parent's perspective, they wanted easier tools to ask simple questions before deciding how to react and from the kids' perspective, they wanted to be able to provide more insight to avoid misunderstandings from the beginning.
Make it easy to stay informed
Your teens' habits change week-from-week, from this app to that app. We designed the weekly recaps to give parents useful information so they know where their kids spend their time.
Growth & education
Teen safety
Highlighted during in-person panels with teens, we identified a critical need to provide users with honest, un-biased information on digital safety.
Teens would seek out this information on their own but viewed the answers they found online with skepticism, so I led the design of an AI driven, private chat that teens can leverage for common questions or privately find support for mental health or abuse concerns.
number of steps,
minutes moving,
state of mind,
hours slept,
time online.
it's all connected.
Modes
switching gears made easy, so you keep focus.
